Our Story

aftr99 collective | A man wearing black-framed tinted glasses and a black short-sleeve polo shirt with cream shoulder stripes and a small white logo on the chest, standing in front of an orange wall.


It starts after the 90th minute.
Somewhere between the final whistle and the first drop of the night, aftr99 collective was born. Not in a boardroom, not from a trend report — from a life lived between stadiums, club floors, touring, and layovers. This is a brand for the ones who feel everything, and refuse to turn any of it down.


Where It Began


aftr99 is a luxury streetwear collective conceived in Spain, drawing its influence from cities and cultures across Europe. The name itself carries the idea: what happens after the moment everyone else calls the ending. After 99% of people go home. After the lights come up. That’s where we start paying attention.

We didn’t want to build a brand around a single scene. Football culture taught us loyalty and intensity. Nightlife taught us surrender and connection. Travel taught us how fast identity can expand when you leave your comfort zone. Nature taught us how to come back down and hear yourself think. aftr99 exists at the intersection of all four — because that’s genuinely how we live, and we want to connect and create with others who live this way too.

What Conscious, Untamed, Euphoria Actually Means


Every brand needs a compass, and ours is three words: conscious, untamed, euphoria.
Conscious is how we show up — aware, intentional, paying attention to the details most people scroll past. Untamed is how we refuse to shrink. Born free, never domesticated. We make clothing for the black sheep, leaders and outsiders who don’t ask permission to take up space. Euphoria is what we’re chasing and sharing — when stadiums erupt as one, the drop that turns strangers into a single moving crowd, the stillness of a morning trail when everything finally feels quiet. That phrase isn’t a tagline we picked to sound good. It’s genuinely the filter every design, every drop and every piece of content runs through.


How We Design and Release


aftr99 is built as a collective, not a factory. Each collection is thoughfully curated and released in limited runs — meaning once a drop sells out, it does not restock. We’d rather make pieces that mean something to a few thousand people than something disposable made for everyone. Expect new drops throughout the year, in limited quantities, with priority access for our members. Some pieces are unisex, running from XS to XXL depending on the style, because the energy we’re designing for isn’t gendered — it’s a feeling.


Who This Is For


If you’ve ever felt more like yourself in motion than standing still — mid-flight, mid-chant, mid-song, mid-hike — this brand was made with you in mind. aftr99 is for the travellers, the afters regular, and the person who reads a room, and captures attention without saying a word. This is the aftr99 collective.